Online Fundraising in Three Parts

Today I am teaching a class for Connect VA - Richmond's source for technology for nonprofits.  Their Director asked me to speak on Online Fundraising which got me thinking - what makes a successful online fundraising campaign?

I looked at rockstars at online fundraising like charity:water and world wildlife fund. But they all had three things in common:

Three Essential Parts of Online Fundraising

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1. Good basic fundraising techniques.

  • Ask, say thank you, ask again. 

2. Tell a good story.

3. Technology and Tools.  

  • Make pretty pictures, use videos, etc.


For a copy of today's presentation, click here.