Now Offering: Marketing & Communications Strategy for Small Nonprofits

All Things Strategy
Written By Piper Lynch

Turn scattered ideas into strategic action.

Many small-capacity nonprofits find themselves in a familiar place: big ideas about sharing their story, but limited time and people to make it happen. Marketing and communications can often fall to the bottom of the priority list, not because they're unimportant, but because without a clear plan, they can feel overwhelming.

Marketing and communications strategy helps mission-driven organizations develop practical, actionable marketing plans that honor your capacity while expanding your reach.

What You'll Get

We create customized marketing plans tailored to  your organization's mission, capacity, and growth goals. Plans include:

Strategic Foundation

  • Clear marketing objectives aligned with your organizational goals

  • Defined target audiences and engagement strategies

  • Measurable outcomes with practical tracking methods

Actionable Content Framework

  • Specific content types and themes (e.g. storytelling, education, fundraising)

  • Recurring series ideas and templates you can reuse (testimonials, community spotlights, impact snapshots)

  • Content calendars with triggers and posting rhythms

Channel Strategy

  • Guidance on social media, newsletters, and website optimization

  • Platform-specific tactics that respect your team's capacity

  • Recommendations for tools and templates (like Canva) to simplify execution

Organizational Brand Audit

  • Analysis of your existing content to highlight what's working

  • Visual references & examples your team can see themselves in

  • Strategy to amplify your established brand & platform presence

Who This Is For

This offering is designed for nonprofits and organizations that:

  • Have big communications goals but limited marketing expertise or capacity

  • Want to move into proactive, strategic communications

  • Seek to deepen relationships with their community

  • Are ready to tell their story more intentionally and consistently

We collaborate with you to understand your organization's mission, goals, and capacity around marketing & communications. And, through active listening and strategic thinking, we will develop a comprehensive plan together that feels both exciting and achievable!

Ready to develop a marketing strategy that honors your mission and respects your capacity? Let's talk.

Piper Lynch
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