Social Media Strategies: Give4Good and Beyond

Presented by: Center for Nonprofit Excellence on Behalf of Give4Good Piedmont

Speaker: Sarah Milston, The Spark Mill, LLC

With Give4Good approaching, it is essential for area nonprofits to learn how to maximize online giving through best practices in the days and hours leading up to the giving day and establish a solid social media presence before give day.  Join CNE and Sarah Milston, founder of The Spark Mill, LLC to learn how to use the giving day momentum to catapult gifts received through effective online communications.  This session will dive into the minute details of how to streamline your messaging while using three main popular mediums, including: Facebook, Twitter, and Instagram with a focus on blogging as the hub of your organization’s online presence .  The session will include tips on:

  • Specific keywords and hashtags to use to lock in the attention of your viewers

  • The kinds of images and/or short videos to include in your posts in order to engage your audience

  • How to supply the right amount of information (in terms of frequency and length of posts) without overwhelming followers

  • The most effective way to use Facebook, Twitter, and Instagram in conjunction with one another

  • How to create social media ambassadors and encourage people to share your messages for you

The session will also provide tips on how to effectively utilize staff, volunteer and board support for social media in general and leading up to and during the giving day.  Participants will be given the opportunity to work in groups and will walk away with a completed planning worksheet to best prepare them for the 24-hour giving day in May.