Below, please find the Strategic Plan for Virginia Municipal League to be considered at the May Meeting

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These goals and strategies emerged directly from the executive committee meeting in February and the staff retreat in December, and are supported by the data we gathered.

We welcome your feedback at this point in the process on this final draft from the Strategic Planning Team. Please fill out the form to submit feedback that we can consider and let us know you have seen the plan. Feedback will be accepted until May 8, 2020.

INTENDED IMPACTS OF STRATEGIC PLAN:

Local governments are more empowered and effective

Community members trust their elected leaders

Local officials are respected due to their effectiveness

GOALS AND STRATEGIES

1. Elevate the Impact of Local Gov’t by Strengthening Relationships with and Between Municipalities

1.1. Increase connection with our locality members across the state

1.2. Grow our outreach and support with municipal staffs

1.3. Facilitate collaborative peer-to-peer connections

2. Accelerate Local Elected Official and Municipal Staff Impact Through Expanded Value-Added Programming

2.1. Expand support for newly elected officials

2.2. Bolster education through strategic partnerships with higher education

2.3. Maintain strong advocacy efforts and grow member voice with the GA

2.4. Emphasize member localities’ leading practices and successes

2.5. Establish member connections leveraging 21st century communication

3. Cultivate 21st Century Leadership By Streamlining Our Governance Structure

3.1. Update our governance structure to include a broader range of municipal voices

3.2. Designate and articulate clear entry-points and pathways for leadership participation by members

3.3. Fully deploy and empower VML staff

3.4. Renew membership categories for broader participation and engagement

4. Support Strategic Initiatives Through Organizational Strength

4.1. Align current and new staff to support stronger relationships and member value

4.2. Cultivate a strong brand through focused and strategic communication

4.3. Re-envision the annual conference to strengthen relationships, engage members, and equip members for excellent leadership